Challenge by Project Yellow Light
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Project Yellow Light: 2012 People's Choice Scholarship Contest

Project Yellow Light: 2012 People's Choice Scholarship Contest

Make a video. Win a scholarship. Save a life.

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51 ideas submitted
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The Specifics

Vote for your favorite Texting and Driving Prevention PSA, created by high school seniors across the country. All videos were finalists in the 2012 Project Yellow Light Scholarship competition.

Project Yellow Light is a scholarship competition designed to bring about change. The competition’s mission is to encourage other teens to develop and embrace safe driving habits. Specifically – don’t text and drive.

The creator of the winning video via the GOOD Maker challenge will win one $400 college scholarship.

Consideration for video submission is by invite only. Invitees may submit their video from May 31 to June 14, noon Pacific Time. From June 14 to July 12, we’ll open it up to a public vote. Rally your colleagues and friends to get behind your effort and join the GOOD community in selecting the winner.

While judging the videos, keep in mind the following criteria:

  • Ability to capture attention of others — specifically, the attention of their peers
  • Ability to persuade others to alter driving habits — the video must resonate with teens and move them to be better drivers
  • Clarity of message — there needs to be an understandable, well structured message in the video with a clear call-to-action
  • Creative expression – the video should show creativity and personal expression
  • Quality of Video — videos should have good production quality (images, sound, etc). Video doesn’t have to be polished, but needs to be well put together.

Connect with this challenge on Twitter at @GOODmkr and join the conversation via #texting.

Rules & Regulations

  • Only invited finalists in the 2011 – 2012 Project Yellow Light competition are eligible for entry.
  • Submissions are open from May 31 to June 14, noon PT.
  • Videos will be featured on this page and public voting will be open from June 14 to July 12 noon PT.
  • The submission with the most votes will receive a $400 scholarship.
  • In order to vote, log in with your GOOD account. If you don’t have a GOOD account, it’s free to join. All you need is an email address or a Facebook account to register. You will be emailed a link that you need to click in order to validate your address.
  • Read all the rules.

Discussion
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Pink-ribbon-award-box-icon
Award_topvotedidea
$400
Circle-1-inactive Step1-title-idea-inactive

Submission Began
Thursday, May 31

Submission Ended
Thursday, June 14
at 12:00 PM PDT

Circle-2-inactive Step2-title-voting-inactive

Voting Began
Thursday, June 14

Voting Ended
Thursday, July 12
at 12:00 PM PDT

Circle-3 Step3-title
Gone
Gone

Winner Announced
Thursday, July 12

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